Aditya Birla Group invests in 8 D2C brands

NEW DELHI: TMRW, an Aditya Birla Group enterprise and a wholly-owned unit of Aditya Birla Fashion Retail Ltd (ABRFL), on Monday introduced investments with eight digital-first life-style brands foraying into informal put on, child’s put on and western put on market.

The D2C brands embrace Berrylush, Bewakoof, Natilene, Juneberry, Nauti Nati, Nobero, Urbano, Veirdo.

TMRW was launched earlier this 12 months in line with the group’s technique to launch and again new-age digital ventures. The enterprise is ABFRL’s try at making a ‘House of Brands’ entity and actively make investments in brands which can be born on-line and draw a big a part of their gross sales by way of the web.

“ABFRL has a particular heritage of constructing marquee vogue and life-style brands. By tapping into ABFRL’s vogue capabilities and class experience, TMRW is on the trail to duplicate the success in the digital first house by constructing the subsequent era of memorable brands that can drive India’s E-commerce progress,” said Ashish Dikshit, Managing Director, Aditya Birla Fashion and Retail Ltd.

Commenting on its associations with the eight new brands, the company said that partnerships with the new-age founders have been struck within few months of the launch of the venture. “With these eight brands on board, TMRW has achieved a revenue run-rate of over 700 crore and is on a path to cross an annual revenue rate of 1,500 crore in the next 12 months,” the corporate mentioned in an announcement asserting the investments.

With this portfolio, TMRW has established presence throughout attire segments starting from informal put on, child’s put on to western put on.

The plan is to broaden in associated life-style classes together with magnificence and private care, the corporate mentioned.

The D2C brands embrace ladies’s western put on label Berrylush, other than informal put on model Bewakoof; ladies’s informal and western put on model Juneberry. The firm has additionally invested in teen’s event put on model Natilene, child’s put on label Nauti Nati and athleisure and energetic put on underneath Nobero, other than informal and denim put on model Urbano and informal put on and quick vogue label Veirdo.

“TMRW’s imaginative and prescient is to associate with new-age founders by bringing in strategic, operational and technological capabilities in addition to progress capital. With synergistic investments that can energy a number of brands, TMRW will allow blitz scaling and model constructing,” the company said.

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